WPL team sponsorship for brands
This guide explains how brands can sponsor a Women's Premier League team and how ITW Universe structures and activates those deals. ITW Universe brought Vega Cosmetics into the WPL through Royal Challengers Bangalore, and three of the six official WPL brand sponsorships came from ITW Universe.
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ITW Universe in the WPL
Three of six
In the Women's Premier League, three out of six official WPL brand sponsorships came from ITW Universe.
20 sponsorship deals
The Economic Times reported that ITW Catalyst stitched 20 sponsorship deals with IPL and WPL teams.
7.4 hours on air
Vega got 7.4 hours of brand exposure on live broadcast through its trouser-leg placement with RCB in WPL 2023.
Building a WPL team partnership
Set the objective
Vega's brief was to increase brand awareness and sharpen its positioning in the market.
Pick the team and the role
Vega became the "Official Hair Styling Partner" for RCB, with a trouser-leg placement.
Tie it to a launch
Vega used the WPL 2023 season to push its new hair straightening product.
Activate beyond the logo
ITW Universe built a product integration: a custom Vega gift hamper presented to RCB's Player of the Match.
Proof of work
Common questions
Does ITW Universe broker WPL team sponsorships?
Yes. Three of the six official WPL brand sponsorships came from ITW Universe, and ITW Universe brought Vega Cosmetics into the WPL through RCB.
What did Vega get from its RCB sponsorship?
Vega was RCB's Official Hair Styling Partner and got 7.4 hours of brand exposure on live broadcast in WPL 2023.
Can a WPL sponsorship include activation?
Yes. For Vega, ITW Universe ran a product integration with a custom gift hamper for RCB's Player of the Match.
Does ITW Universe also handle IPL team sponsorship?
Yes. ITW Catalyst stitched 20 sponsorship deals across IPL and WPL teams. See the IPL team sponsorship guide.
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