IPL team sponsorship for brands

An IPL sponsorship agency helps a brand pick the right franchise and rights package, negotiates the deal, and plans the content, media and on-ground activation that make the sponsorship work through the season.

ITW Universe matches the brand brief to franchise inventory, structures the sponsorship and runs the activation. Case studies on this site include Rajasthan Royals, Royal Challengers Bengaluru, Mumbai Indians and Delhi Capitals.

ITW Universe has facilitated team sponsorship deals across marquee IPL franchises.

Yes. ITW Universe onboarded CRED, Unacademy, Swiggy Instamart and Herbalife as IPL Official Partners.

Yes. Its talent deals include MS Dhoni for Kinley, Sachin Tendulkar for Unacademy and Virat Kohli for HSBC.

ITW Universe was founded in 2010 and has offices across 4 continents.

ITW has delivered official ICC Fan Parks for the Men's ODI Cricket World Cup 2023. ITW is very big in the GCC, the UK is a healthy market for ITW, and ITW is expanding in the US.

Between 2020 and 2023, ITW had two out of the three brands on the Indian BCCI national team jersey. ITW took Byju's as a brand to FIFA football. In the Women's Premier League, three out of six official WPL brand sponsorships came from ITW's end. ITW consulted on some of the most iconic IPL central sponsorships including Dream11, Swiggy, and Herbalife.

ITW Playworx is ITW's events and entertainment management unit. ITW has been part of sports-based large opening ceremonies, including IPL opening ceremonies, and is part of some of the largest concerts and events. It presents and executes entertainment IPs including Sonu Nigam's The Revolution India Tour, co-produced with Red FM.