
Work that moves
the needle.
ITW's work has created trends, broken records and won awards. Here's a sampling of some of our best work.
Campaigns & collaborations
IPL Opening Ceremony 2024
ITW Playworx won the bid to execute the IPL Opening Ceremony 2024 at the MA Chidambaram Stadium — handling end-to-end conceptualization, production and execution.
Zomato × Urfi Javed
ITW onboarded social-media personality Urfi Javed for Zomato's Gold Dining Carnival (ZGDC) campaign.
Citroën × MS Dhoni
ITW onboarded Mahendra Singh Dhoni as brand ambassador for Citroën, the Stellantis-owned French automobile brand.
Zomato × Chris Gayle
ITW onboarded Chris Gayle to co-star with Ranveer Singh in an ad campaign during the ICC Cricket World Cup 2023.
HMD × Mrunal Thakur
ITW Influence onboarded actress Mrunal Thakur as the face of the Nokia G42 5G by HMD.
EMotorad × MS Dhoni
ITW onboarded MS Dhoni for EMotorad's first major marketing campaign for its futuristic e-bikes.
ITC MasterChef × RCB
ITW recommended and stitched together the partnership between ITC MasterChef Creations and Royal Challengers Bengaluru.
KMF Nandini × Jersey Sponsorship
ITW facilitated jersey sponsorships for Karnataka dairy brand KMF Nandini with Cricket Ireland and Cricket Scotland.

Bartisans
Bartisians are a vegan cocktail mixer brand and popular among the urban youth population. ITW helped Bartisans ideate and execute an online campaign with Instagram food and lifestyle influencers Saloni Kukreja, Shivesh Bhatia, and Sukhneett Wadhwa. Content & Performance Marketing • ITW Influence • 2023

Mahindra × IPL
ITW assisted Mahindra in developing a digital wave by creating distinctive content for their four different XUVs with four IPL franchises which was amplified across social media platforms. Global Consulting • Content • 2023

Boost × TNPL
ITW consulted Boost on enhancing brand visibility and effectively communicate its campaign message through TNPL. Global Consulting • 2022

Unacademy × Harsha Bhogle
ITW and Unacademy identified Harsha Bhogle as the best fit, given his television quizzing pedigree, and ITW onboarded him to host the Brainiac quiz. Talent Solutions • 2020

Vega × RCB
ITW brought Vega Cosmetics into WPL through their partnership with the Royal Challengers Bangalore (RCB) franchise. Global Consulting • 2023

Unacademy × Sachin Tendulkar
A unique project in which ITW helped identify, licence and stitch together the Maestro's best cricketing moments for Unacademy's The Greatest Lesson. Content Marketing • 2021

Marriott Bonvoy × MI
How ITW helped Marriott Bonvoy boost sign ups for the Marriott Loyalty Program and build brand recognition and recall. Global Consulting • 2020-2022

Happilo × RR
How ITW helped Happilo increase brand awareness through an association with Rajasthan Royals Global Consulting • 2022

Haier × ITW
ITW helped Haier build brand awareness for the newly launched Haier Washing Machine and communicate its unique feature of “noiselessness operation” through a TV commercial. Talent Solutions • 2021

CRED × IPL
ITW advised CRED on implementing a two-fold strategy using the Official Partner activation to create buzz, while also initiating an advertising campaign. Global Consulting • 2020-2023

KreditBee × RCB
ITW stitched together a partnership with RCB for KreditBee by leveraging digital content with the team's immense popularity and social media presence. Global Consulting • 2022
What our partners say

“ITW Consulting helped us look at the concept of sponsorship through a new lens with the Mumbai Indians and IPL. Their consulting advice and input on how best to leverage this partnership helped us take the ideas to a new level — their expertise in the sports activation area was a crucial help in maximising the impact of our association, especially by improvising on the deliverables after the pandemic altered a lot of original plans.
Hiten MakhijaDirector of Marketing & Communication, Marriott International, South Asia

“Bartisans has always valued its partnership with Team ITW, and this campaign further solidified our trust in their capabilities. Their in-depth understanding of our brand, coupled with their personalized approach, makes us feel like they are an integral part of our team. They are an invaluable partner for all our influencer and celebrity needs, and we look forward to working with them in the future.
Astha DesaiHead of Marketing, Bartisans

“Thanks to ITW for facilitating partnerships with Prozeal Green, Kore Mobile and Sterling Reserve for our T20 series against India. Their support affirms our dedication to world-class cricket, and we eagerly welcome the Indian cricket team to Ireland for the anticipated series — marking another chapter in our growth.
Paul O’SullivanCommercial Manager, Cricket Ireland

“Cycle Pure Agarbatti have been long-term supporters of cricket — from our iconic 3rd umpire branding to sponsoring teams and owning the Mysore Warriors in the Maharaja Trophy. ITW has played an instrumental part in driving our goals and vision forward over the last 12 years. From on-ground to sponsorship and social media, their team delivers on all fronts.
Arjun RangaCEO, N. Ranga Rao & Sons (Cycle Pure Agarbathi)

“Honest feedback on what a backbone the ITW team has been for our entire project — it started by making us believe in getting a superstar like MS Dhoni onboard and managing our “super-unrealistic” demands. I cannot give enough examples of how impressed I am and how much I have learned. A brilliant team — very professional and humble.
Aditya OzaCo-Founder, EMotorad
Ready to make
an impact?
Partner with India's only Full-Stack sports, entertainment & media agency.





























