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Home  /  Case Studies

Work that moves
the needle.

ITW's work has created trends, broken records and won awards. Here's a sampling of some of our best work.

Projects

Campaigns & collaborations

IPL Opening Ceremony 2024
Event & Talent Solutions · 2024

IPL Opening Ceremony 2024

ITW Playworx won the bid to execute the IPL Opening Ceremony 2024 at the MA Chidambaram Stadium — handling end-to-end conceptualization, production and execution.

Zomato × Urfi Javed
Influencer Marketing · ITW Influence · 2023

Zomato × Urfi Javed

ITW onboarded social-media personality Urfi Javed for Zomato's Gold Dining Carnival (ZGDC) campaign.

Citroën × MS Dhoni
Celebrity Endorsements · 2023

Citroën × MS Dhoni

ITW onboarded Mahendra Singh Dhoni as brand ambassador for Citroën, the Stellantis-owned French automobile brand.

Zomato × Chris Gayle
Content · 2023

Zomato × Chris Gayle

ITW onboarded Chris Gayle to co-star with Ranveer Singh in an ad campaign during the ICC Cricket World Cup 2023.

HMD × Mrunal Thakur
Influencer Marketing · ITW Influence

HMD × Mrunal Thakur

ITW Influence onboarded actress Mrunal Thakur as the face of the Nokia G42 5G by HMD.

EMotorad × MS Dhoni
Content & Performance Marketing

EMotorad × MS Dhoni

ITW onboarded MS Dhoni for EMotorad's first major marketing campaign for its futuristic e-bikes.

ITC MasterChef × RCB
ITW Catalyst

ITC MasterChef × RCB

ITW recommended and stitched together the partnership between ITC MasterChef Creations and Royal Challengers Bengaluru.

KMF Nandini × Jersey Sponsorship
Owned Rights

KMF Nandini × Jersey Sponsorship

ITW facilitated jersey sponsorships for Karnataka dairy brand KMF Nandini with Cricket Ireland and Cricket Scotland.

Bartisans
Content & Performance Marketing

Bartisans

Bartisians are a vegan cocktail mixer brand and popular among the urban youth population. ITW helped Bartisans ideate and execute an online campaign with Instagram food and lifestyle influencers Saloni Kukreja, Shivesh Bhatia, and Sukhneett Wadhwa. Content & Performance Marketing • ITW Influence • 2023

Mahindra × IPL
Global Consulting · Content · 2023

Mahindra × IPL

ITW assisted Mahindra in developing a digital wave by creating distinctive content for their four different XUVs with four IPL franchises which was amplified across social media platforms. Global Consulting • Content • 2023

Boost × TNPL
Global Consulting · 2022

Boost × TNPL

ITW consulted Boost on enhancing brand visibility and effectively communicate its campaign message through TNPL. Global Consulting • 2022

Unacademy × Harsha Bhogle
Talent Solutions · 2020

Unacademy × Harsha Bhogle

ITW and Unacademy identified Harsha Bhogle as the best fit, given his television quizzing pedigree, and ITW onboarded him to host the Brainiac quiz. Talent Solutions • 2020

Vega × RCB
Global Consulting · 2023

Vega × RCB

ITW brought Vega Cosmetics into WPL through their partnership with the Royal Challengers Bangalore (RCB) franchise. Global Consulting • 2023

Unacademy × Sachin Tendulkar
Content Marketing · 2021

Unacademy × Sachin Tendulkar

A unique project in which ITW helped identify, licence and stitch together the Maestro's best cricketing moments for Unacademy's The Greatest Lesson. Content Marketing • 2021

Marriott Bonvoy × MI
Global Consulting · 2020-2022

Marriott Bonvoy × MI

How ITW helped Marriott Bonvoy boost sign ups for the Marriott Loyalty Program and build brand recognition and recall. Global Consulting • 2020-2022

Happilo × RR
Global Consulting · 2022

Happilo × RR

How ITW helped Happilo increase brand awareness through an association with Rajasthan Royals Global Consulting • 2022

Haier × ITW
Talent Solutions · 2021

Haier × ITW

ITW helped Haier build brand awareness for the newly launched Haier Washing Machine and communicate its unique feature of “noiselessness operation” through a TV commercial. Talent Solutions • 2021

CRED × IPL
Global Consulting · 2020-2023

CRED × IPL

ITW advised CRED on implementing a two-fold strategy using the Official Partner activation to create buzz, while also initiating an advertising campaign. Global Consulting • 2020-2023

KreditBee × RCB
Global Consulting · 2022

KreditBee × RCB

ITW stitched together a partnership with RCB for KreditBee by leveraging digital content with the team's immense popularity and social media presence. Global Consulting • 2022

Partners

Brands we've delivered for

UnacademyUberMahindra RiseCycleSBINiineKEIGrowwHSBCJK CementVolkswagenEbcoClub MahindraOppoAMULINDUSINDMastercardNipponSwiggyHerbalifeSkodaHeroHappiloMPLCredWarner BrothersMarriott bonvoyHaierhindware
Testimonials

What our partners say

Hiten Makhija

ITW Consulting helped us look at the concept of sponsorship through a new lens with the Mumbai Indians and IPL. Their consulting advice and input on how best to leverage this partnership helped us take the ideas to a new level — their expertise in the sports activation area was a crucial help in maximising the impact of our association, especially by improvising on the deliverables after the pandemic altered a lot of original plans.

Hiten MakhijaDirector of Marketing & Communication, Marriott International, South Asia
Astha Desai

Bartisans has always valued its partnership with Team ITW, and this campaign further solidified our trust in their capabilities. Their in-depth understanding of our brand, coupled with their personalized approach, makes us feel like they are an integral part of our team. They are an invaluable partner for all our influencer and celebrity needs, and we look forward to working with them in the future.

Astha DesaiHead of Marketing, Bartisans
Paul O’Sullivan

Thanks to ITW for facilitating partnerships with Prozeal Green, Kore Mobile and Sterling Reserve for our T20 series against India. Their support affirms our dedication to world-class cricket, and we eagerly welcome the Indian cricket team to Ireland for the anticipated series — marking another chapter in our growth.

Paul O’SullivanCommercial Manager, Cricket Ireland
Arjun Ranga

Cycle Pure Agarbatti have been long-term supporters of cricket — from our iconic 3rd umpire branding to sponsoring teams and owning the Mysore Warriors in the Maharaja Trophy. ITW has played an instrumental part in driving our goals and vision forward over the last 12 years. From on-ground to sponsorship and social media, their team delivers on all fronts.

Arjun RangaCEO, N. Ranga Rao & Sons (Cycle Pure Agarbathi)
Aditya Oza

Honest feedback on what a backbone the ITW team has been for our entire project — it started by making us believe in getting a superstar like MS Dhoni onboard and managing our “super-unrealistic” demands. I cannot give enough examples of how impressed I am and how much I have learned. A brilliant team — very professional and humble.

Aditya OzaCo-Founder, EMotorad
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