
Sports. Consulting.
Entertainment.
ITW Universe — the Swiss Knife of Sports, Entertainment & Media consulting.
One of the world's leading sports & media consulting firms.
Over the last 15 years we have diversified from purely an on-ground advertising reseller into an organisation with expertise in new media, OTT and digital — crossing over into the entertainment and tech space.
ITW Universe is one of the world's leading sports, entertainment, media and lifestyle consulting firms, with a global footprint spread across four continents and a dozen offices.

Why choose us
Single Window Solution
360° solutions in one place — we help brands go beyond the usual mandate by unlocking the potential of integrated marketing.
Proven Expertise & Track Record
We've helped over 5000+ brands achieve impactful results — identifying the goal and building a distinct roadmap to achieve it.

ITW Universe was born out of a passion to unite the fragmented parts of sports consulting — and the passion to do something different. I've spent over a decade and a half looking at the business of sport and media from a ringside seat.
What began as an on-ground advertising practice has grown into a full-stack organisation across four continents — sports, entertainment, media, content, consulting and legal, all under a single window. Every arm was built to answer a real client need, not a slide in a pitch deck.
Our belief is simple: the best work comes from teams who are genuine fans first — of the sport, the artist, the property and the audience. That's how we've helped 5000+ brands over 15 years, and it's how we'll build the next decade.
Trusted by the best


















Award-winning work














Ready to make
an impact?
Partner with India's only Full-Stack sports, entertainment & media agency.


