Sports. Consulting.
Entertainment.

ITW Universe was born out of a passion to unite the fragmented parts of sports consulting — and the passion to do something different. I've spent over a decade and a half looking at the business of sport and media from a ringside seat.

What began as an on-ground advertising practice has grown into a full-stack organisation across four continents — sports, entertainment, media, content, consulting and legal, all under a single window. Every arm was built to answer a real client need, not a slide in a pitch deck.

Our belief is simple: the best work comes from teams who are genuine fans first — of the sport, the artist, the property and the audience. That's how we've helped 5000+ brands over 15 years, and it's how we'll build the next decade.