ITW Playworx
ITW Playworx is ITW Universe's events and entertainment unit. It won the bid to produce the IPL 2024 opening ceremony at the MA Chidambaram Stadium, and runs large-scale live events, activations and entertainment IPs.
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IPL opening ceremony 2024
ITW Playworx handled the end-to-end concept, production and execution of the ceremony under the theme "Rise As One". From concept to show, the turnaround was 4 weeks.
For the first time in IPL, Playworx staged an Augmented Reality display on broadcast, blended with the performances on the ground. The show featured Akshay Kumar, Tiger Shroff, Sonu Nigam, AR Rahman and Swedish DJ Axwell.
16.8 crore viewers
The ceremony reached 16.8 crore viewers on linear TV.
11.3 crore viewers
A further 11.3 crore viewers watched on OTT platforms.
42.8M posts
#IPLOpeningCeremony trended on X with 42.8 million posts.
Events, fan parks and live IPs
Opening ceremonies
ITW Universe has been part of large sports opening ceremonies, including IPL opening ceremonies.
Fan Parks
ITW Universe delivered official ICC Fan Parks for the Men's ODI Cricket World Cup 2023.
Concert tours
Playworx presents and executes entertainment IPs, including Sonu Nigam's The Revolution India Tour, co-produced with Red FM.
Who runs Playworx
Sidharth Ghosh, CEO, ITW Playworx, and Manish Puri, Director, ITW Playworx. Meet the team
Proof of work
Common questions
What is ITW Playworx?
ITW Playworx is ITW Universe's events and entertainment unit. It runs large-scale live events, activations and entertainment IPs.
Did ITW Playworx produce the IPL 2024 opening ceremony?
Yes. ITW Playworx won the bid to produce the IPL 2024 opening ceremony at the MA Chidambaram Stadium, under the theme "Rise As One".
What did the IPL 2024 opening ceremony achieve?
It reached 16.8 crore viewers on linear TV and 11.3 crore on OTT, and #IPLOpeningCeremony had 42.8 million posts on X.
Has ITW Universe run ICC fan events?
Yes. ITW Universe delivered official ICC Fan Parks for the Men's ODI Cricket World Cup 2023.
Who leads ITW Playworx?
Sidharth Ghosh is CEO and Manish Puri is Director of ITW Playworx.
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