ITW Universe in the headlines.

Coverage of ITW Universe across sports business, marketing and media.

Last updated: 10 November 2026

This page collects press coverage of ITW Universe and its divisions: sponsorship deals, interviews with the leadership team and commentary on the business of the IPL, WPL and wider sport. Each item links to the original article on the publisher's site.

ITW Universe in the headlines.

Latest coverage

ITW Universe partners with Star Sports and FanCode for the India–Japan T20I, holding worldwide production, distribution and commercial rights.

ITW Universe secures exclusive production and commercial rights for the India–Japan T20I in Japan.

ITW Universe holds media rights and the production mandate for the India–Afghanistan T20I series in Delhi.

Valvoline and Spinny join the India–Afghanistan Friendship Cup; ITW Universe holds the media rights.

ITW Universe, through its IMS division, is title sponsor of the Classic NCR Golf League 2026.

ITW Universe worked with MS Dhoni on his campaign for Panasonic Life Solutions India.

ITW Universe launches ITW Arc, a legal and compliance advisory for sports, media and entertainment.

ACB signs a long-term commercial partnership with ITW MEA (ITW Universe's Middle East & Africa arm) for the Afghanistan Premier League T20.

Shubhodip Pal becomes CEO of ITW Universe's Integrated Marketing Services division.

ITW Catalyst 2.0's CCO on IPL 2025 team sponsorships and long-term brand–franchise deals.

ITW Catalyst facilitates 28 sponsorship deals across all 10 IPL teams for the 2024 season.

ITW Catalyst brings Prozeal Green Energy, Sterling Reserve and Kore Mobile on board for India's tour of Ireland.

ITW facilitates sponsorships worth over ₹150 crore for the 2023 T20 season, including Mahindra, Coca-Cola, ITC, Hindware and Happilo.

Bhairav Shanth on live sports; ITW Universe holds exclusive media rights for India's tour of Bangladesh.

Byju's renews its India men's team front-of-shirt deal with the BCCI; ITW led the renewal and brokered the original 2019 deal.

ITW wins four Media 360 Awards 2022, including the Grand Prix for its CRED IPL campaign.

ITW, Ireland's shirt rights holder, brings Exchange22 on board as shirt sponsor for the T20 World Cup.

Cricket Ireland agrees a ground rights deal with ITW Consulting for five home series in 2021–22.

How the IPL sponsorship slate sold out in the pandemic; ITW signed CRED and Unacademy as IPL partners.

ITW named Ireland men's shirt sponsorship rights holder and consultancy partner until 2022.

ITW launches ITW Catalyst; its first deal is Marriott Bonvoy with Mumbai Indians.

Oppo hired ITW to find a replacement India jersey sponsor; ITW identified Byju's.

ITW Consulting partners with Cricket South Africa on commercial rights for the Mzansi Super League.

ITW Consulting secures title and in-stadia advertising rights for India's tour of Sri Lanka 2017.

ITW launches ITW Playworx, its entertainment and live events arm.

ITW Co-Founder Bhairav Shanth predicts a “third way” for sports branding consumption.

ITW Catalyst stitches 20 sponsorship deals with IPL, WPL teams.

How Brand WPL will be built over the long term.

Central IPL sponsorships aren't as sexy as team partnerships.

Media players continue to bet big on India cricketing rights.

ITW Consulting acquires numerous brands as sponsors for the ongoing season of TNPL.

Why WPL is a big step towards levelling the playing field for women's sports.

The Qatar Effect: How India can take the FIFA legacy forward.

ITW Catalyst refreshes itself to Catalyst 2.0.

ICC Men's World Cup 2023: Are advertisers game for news channel inventories?

IPL Valuation Study 2023.

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