07-09-23
Nikhil Vyas, co-founder and CEO, ITW Mediaworx, envisions how news channels will leverage cricket fervour to drive revenue.
He stated, "Around marquee events like this, news channels will orchestrate dedicated programming, including expert analysis and innovative live score visual graphics. Ex-cricketers and experts will contribute to pre/mid/post shows, enhancing the viewer experience. Season-long partnerships will be packaged for advertisers, catering to live broadcast investments beyond their budgets."
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18-03-23
Fans are the basis of building a strong football culture. Bhairav Shanth, co-founder of ITW Universe says matches being broadcast at a relatively ideal time for Indian viewers meant that more people tuned in. “This may mean that TV and streaming viewership might see an uptick for other multinational events like Euro and Copa because of sustained interest particularly if both broadcasters and federations in a bigger way tap into the appetite pockets of fans (like in Kerala or Bengal) have in India for football.”
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05-03-23
Bhairav Shanth, MD, ITW Consulting, says the Board of Control for Cricket in India (BCCI) should take WPL beyond the metros to smaller cities to give them a chance to consume live matches.
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26-03-24
This brand valuation report aims to provide a comprehensive understanding of the IPL’s commercial significance, its impactand its potential for future growth.
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01-03-24
The sports consulting firm, ITW Consulting has roped in numerous brands as sponsors for the ongoing season of the Tamil Nadu Premier League (TNPL).
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02-03-24
Bhairav Shanth, Cofounder of leading sports, entrainment and media consulting firm ITW Consulting, said live sports will continue to see big investments in sponsorship as well as media rights.
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