Summary
Vega Cosmetics is a leader in the women's cosmetics space. ITW Universe brought Vega Cosmetics into WPL through their partnership with the Royal Challengers Bangalore (RCB) franchise.
The brief
To increase brand awareness and sharpen Vega Cosmetics' positioning in the market.
What ITW Universe did
Vega Cosmetics was the ‘Official Hair Styling Partner’ for RCB. ITW Universe stitched a product integration activation by creating a customized gift hamper of Vega products which was presented to the franchise’s Player Of The Match. Vega’s focus was its new hair straightening product launched during the WPL 2023.
Results
VEGA got a total of 7.4 hours of brand exposure on Live broadcast (by being present on the Leading Trouser Leg).
Services involved: Branding & Activations, Global Consulting
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