Zomato × Urfi Javed
Influencer Marketing · ITW Influence · 2023
Last updated:
Summary
Zomato is one of India’s leading Food delivery companies.
ITW Universe was responsible for onboarding Urfi Javed, a well-known Social media personality, for the Zomato Gold Dining Carnival Campaign (ZGDC).
The brief
To drive brand awareness for the 'Zomato Gold Dining Carnival,' promotional message: Pre-book your slot for a hassle-free dining experience to gain new customers and build long-lasting relationships with current Zomato Gold members.
What ITW Universe did
ITW Universe onboarded Urfi Javed for the campaign due to her popularity and quirky attitude and ITW Universe tied up with the famous paparazzi Viral Bhayani to execute the campaign on Instagram.
A conflict between Urfi and the restaurant manager was captured and posted by Viral Bhayani on his profile. The conflict begins when Urfi Javed is denied entry into a restaurant because she didn’t make a reservation, leading to an entertaining drama as she disputes with the restaurant staff, highlighting the notion that the only truly privileged customers are ZGDC members.
A screenshot of Urfi complaining to Zomato customer care was also posted on Zomato’s official page to generate more publicity. This campaign concept portrayed ZGDC as a top-rated event, where even celebrities need a reservation through Zomato to secure restaurant seats.
Results
The video shot by Viral Bhayani sparked conversations among fans about the campaign, enhancing brand visibility with a reach of 11 million.
Services involved: Branding & Activations
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