Summary
Zomato is an Indian food delivery company present across India. ITW Universe was responsible for onboarding Chris Gayle to co-star along with (Ranveer Singh) in an ad campaign during ICC Cricket World Cup, 2023.
The brief
Zomato’s main aim was creating a viral ad commercial to run during the ICC Cricket World Cup 2023.
What ITW Universe did
ITW Universe onboarded Chris Gayle due to his personality and pan-India appeal through the IPL. His fan following aligned with the brand's target demographics, and his chemistry with co-star Ranveer Singh made him the perfect choice for the campaign.
Results
The campaign went viral with over 100 Million views on YouTube and Instagram combained. ITW Universe witnessed nearly 500k likes, which corresponds to about half of Zomato’s 935K followers on Instagram engaging with the post.
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