Unacademy × Harsha Bhogle
Talent Solutions · 2020
Last updated:
Summary
Unacademy is a leading Indian edtech company, who initiated the Brainiac Quiz as content to engage users during the Covid19 pandemic. ITW Universe was responsible for onboarding Harsha Bhogle as the talent for executing the show.
The brief
To reach potential customers during the pandemic and actively engage with them through the application to drive them to explore its features and offerings.
What ITW Universe did
ITW Universe and Unacademy identified Harsha Bhogle as the best fit, given his television quizzing pedigree, and ITW Universe onboarded him to host the Quiz. The Quiz was executed remotely due to the Pandemic with ITW Universe assisting in the pre-production as well as execution during the program.
Results
Unacademy Brainiac’s first season proved to be a success with Episode 1 alone receiving 1 million watch minutes on the Unacademy website.
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