In today's fast-paced world, brands need smart ways to connect with their audience. The Indian digital solutions market, encompassing digital transformation initiatives across various sectors, is currently valued at around USD 34.9 billion in 2023 and is projected to reach USD 223.6 billion by 2030, growing at a CAGR of 30.3%.
Here's how we do it:
Sports are a great way to capture attention. We create campaigns that connect brands with fans watching major sports events like global and local cricket tournaments, including the IPL and women’s cricket and also Live streams on platforms like Disney+ Hotstar and Jio Cinema. By placing brand messages during live sports, we help brands get noticed by millions.
Entertainment goes beyond sports. We help brands appear in popular shows and movies such as Shark Tank, Masterchef, KBC, Indian Idol etc on platforms like Disney+ Hotstar, SonyLiv and Zee5. This ensures your brand is visible to different types of viewers.
New-age brands have a different audience, and as an agency, we need to meet their unique needs. That's why we use advanced advertising strategies to target specific groups, such as homeowners, Young families and Health-focused shoppers
We use real-time tracking to ensure brands connect with the right people and get better results.
We’ve also started working with audio and transactional platforms to reach people where they spend most of their time. We connect with audiences through popular apps like Spotify and JioSaavn. We help brands build trust on platforms like CRED and Swiggy.
This approach allows us to engage audiences seamlessly and deliver meaningful brand experiences.
We have been using some for our key brands such as Cred, Coindcx, Oppo, Realme
ITW Influence offers complete talent solutions, from A-list celebrities to niche and nano influencers. We help brands by managing social media, creating content, and amplifying their message - all done through a digital workflow. Whether you're seeking big celebrity collaborations or targeted campaigns with niche influencers, we have the largest network in the industry. Our services also include data-driven affiliate marketing and smart PR strategies to maximize brand visibility. Over the years, ITW has numerous brands across various sectors such as Fashion, Lifestyle, Finance, FMCG, Tech, Food, Travel, Hospitality, Sports, Entertainment and Gaming in building award-winning influencer campaigns.
At ITW Consulting, our Talent Management team connects brands with the right influencers to create impactful campaigns. We help brands find, manage, and collaborate with influencers to reach their audience effectively.
